(April 4, 2023, Salisbury, MD)- Tri-County Public Health and Education agencies are partnering to raise awareness about the dangers of tobacco and vape products in observation of Take Down Tobacco Day on April 1, 2023. Take Down Tobacco Day is a fresh take on what was formerly known as Kick Butts Day. The goal of the month-long campaign is to encourage youth “not” to use tobacco and/or vape products. The campaign features local youth from each county, who share with their peers through a video messaging campaign “why” they don’t use tobacco and/or vape products.

“We are very excited about partnering and raising community awareness about the dangers of tobacco and vape products. We want to send accurate information on the consequences of the tobacco/vapes use to counteract the messages communicated to our youth by Big Tobacco,” said Carol Fenner at the Wicomico County Health Department. “Our hope is that students will take back the information gained from campaign messaging and raise their voices as a way to educate their peers, be advocates in their schools and community, and live tobacco and vape-free lifestyles.”

The video campaign will be running April 1- May 31st on several digital media platforms. The campaign will also run at the Salisbury Regal Cinema Theater. Messaging will be shared with students through collaboration with county schools and various youth groups.

This campaign is sponsored by Somerset, Wicomico, and Worcester County Health Departments, and Somerset and Worcester County Boards of Education. Funding is made possible through the Maryland Cigarette Restitution Fund (CRF).

For more information, call the Wicomico County Health Department at 410-334-3480 Ext.7487.




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